What creatives say about us.
Bertie Watkins, COLAB Theatre
“From the outset, Sam has taken the time to understand my business and my goals, showing genuine care and a proactive approach that has already had a positive impact on my planning and decision-making. He is approachable, clear in his explanations, and always willing to answer questions, which gives me real confidence in working with him in the future. Immersif stands out for its mission to build long-term relationships and support businesses beyond the numbers, and I believe Sam embodies that mission perfectly.”
David Goodman, HOUNDS
“Sam (Chi Yun Wai) has been super helpful in such a short period of time. In particular, his approach to serving the sector my company operates in specifically (Immersive Entertainment) has been so refreshing. It's rare to find any B2B company that understands what we do in this industry, let alone has the additional knowledge to provide impartial advice and support. Immersif has gently highlighted pain points within the business and guided us towards potential solutions and offering professional help while never once being pushy or putting pressure on us. This is the kind of business we are MORE likely to continue to work with and enlist further professional services from.
Speaking of services, Immersif has a great range of bookkeeping services from small to large, which makes us feel that our continued engagement with Sam is scalable and flexible. Sam's range of complimentary services specifically tailored to our industry has also been fantastic.
I'm not the kind of person that engages in many professional meetings with companies that approach us, as I find the incessant sales pitches and inevitable rejections tiresome and draining, but not once have I had an uneasy feeling on a meeting with Sam. All conversations have been informal, and anything that I didn't feel was beneficial to us was taken on board by Sam without any uncomfortableness. Similarly, Sam has taken on board anything mentioned in our meetings that was positive and found a way to wrap Immersif's services into it if we would like to take it further.”
David Middleton, Bewilder Box
“As co-organiser of ERIC, the UK escape room industry conference, and having run my own escape room business for over a decade, I've watched this industry evolve and seen many operators come and go over the years. Sam and I started our businesses around the same time, and even then, you could see he clearly had his act together, someone who understood both the creative and business sides of what we were doing. It's only in this past year, through his work with Immersif, that I've really gotten to know Sam properly, and seen that the same qualities that made him a great operator now make him an exceptional bookkeeper serving our industry.
I've watched Sam show up consistently for our community. He shares insights without any agenda, answers questions with patience, and makes time for people, whether that's online, at events, or just over a coffee. There's no ego, no hard sell, just someone who genuinely wants to see businesses in this sector succeed.
What strikes me most is how he combines real professionalism with genuine approachability. He gets the seasonal cash flow headaches, understands why our booking patterns can be chaotic, and knows exactly why certain financial decisions make sense in our world. He simply gets it.
It would be tempting to say the escape room industry's loss has been the accounting world's gain, but that wouldn't be accurate. We haven't lost him at all; if anything, we've gained someone who can help our businesses thrive in ways we never had before.”
Laura Light, FiveTwelve Marketing
“Working with Sam has been one of the best decisions I've made for my business. As a new business owner, I used to feel overwhelmed by finances but with Sam, I finally feel like everything is under control. He’s not only meticulous and knowledgeable, but also takes the time to explain things clearly and guide me through every step.
What truly sets Sam apart is how much he genuinely cares. He’s not just providing a service, he’s invested in the success of my business. That kind of support is incredibly rare and has made a huge impact. Since working with him, I’ve felt more confident, more organised, and better equipped to grow.
Our communication is always clear, friendly, and responsive. It feels more like having a partner than just an accountant. Sam understands my industry and offers advice that’s relevant and strategic, not one size fits all.
Immersif as a business reflects everything Sam stands for: thoughtful, personal, and mission driven support. It’s financial guidance with heart and I honestly don’t know what we’d do without him.”
Kevin Steerment, Puzzled Escape Rooms
“I’ve only been working with Sam for a few months but I can already tell this will be a game changer for us.
It’s not just bookkeeping. It’s proper, thoughtful, ridiculously detailed support. What really makes a difference though is that he actually cares. He challenges the way we look at things, asks questions that get us thinking, and helps us understand what’s really going on financially. It’s not just ticking boxes. It’s helping us figure out what’s working and where we should be focusing to grow.
Immersif isn’t just a service we use. It's like having an extra person on the team! I’m excited to see where we end up in a year’s time with Sam in our corner.”
Mica Dougan, The Canterbury Tales Experience
“Sam is incredibly knowledgeable within his field. He provides clear, straightforward advice which is easy to understand and action. He has lots of useful contacts and is consistently one step ahead. Immersif is a fantastic concept which provides services to a niche in accountancy that has been previously overlooked.”
Jo Kotas, USED Creative
“Working with Chi Yun Wai, founder of Immersif has been one of the most reassuring and valuable business decisions we’ve made. From day one, his diligence and meticulous attention to detail have made our financial operations feel effortless and under control, even when we’ve been less than perfectly organised on our side.
What really stands out is the calm, positive demeanour that Chi, (also known as Sam) brings to every interaction. No matter how complex the situation, he has a way of making us feel supported, understood, and fully taken care of. His ability to translate numbers into clear, actionable insights — paired with an incredible network in the immersive industries — has had a tangible impact on our business growth and confidence.
Since working with Chi, we’ve not only gained clarity and accuracy in our accounts but also the peace of mind to focus on the creative and strategic work we love. Chi’s communication is always timely, transparent, and warm, and our working relationship feels more like a trusted partnership than a standard service provider arrangement.
We deeply admire Immersif’s mission to support businesses in the immersive sector with expertise and empathy. It’s rare to find an accountant who understands the nuances of our industry while genuinely caring about the people behind the numbers, and Chi delivers that balance flawlessly.”
Paul Hayes, Cybow
“Sam's Business Mentoring has been excellent. His experience on the business side of Immersive Experiences is priceless, and helped me have more confidence in my products and to make informed plans.
Sam is enthusiastic and energised both in person and communicating remotely, combining optimism, insightful perspectives and strategies.
Immersif shows the power when a bookkeeping service truly understands the business and industry it's assisting.”
Phil Harris, Pier Pressure
“Chi Yun has impressed us so much that thanks to being both a former entrepreneur and now a trained bookkeeper he has combined detailed knowledgeability. The guidance and advice he can give on our niche industry and bookkeeping within it specifically is second to none.
He is uniquely positioned to be an extremely valuable asset to any business in immersive events.”
Evie Holdcroft, Sandpit Creations
“We are very happy with our services from Immersif. Sam offers tailored accountancy and financial services to the creative industries and has given us great advice and guidance as we operate a young small business. He keeps us up to date with any financial support we may be eligible for and is always really helpful and communicative when we have questions. We would gladly recommend Immersif!”